Elastic Email offers both marketing campaigns and transactional relay on a single account. For WordPress sites, the relevant product is the Email API: SMTP relay and HTTP API for A transactional email is the automated message a WordPress site sends in response to a single user action – a password reset, an order confirmation, a form receipt – addressed to the user who triggered it. Read full reference →. The marketing product (campaign builder, automation, landing pages) exists but is separate from the relay functionality.
The paid entry point for transactional SMTP is $19/month for 50,000 emails. A free Pilot plan exists that includes SMTP relay and Email API access, but Elastic Email does not publish the Pilot sending limits on the pricing page, so it should be treated as a trial rather than a production tier. For WordPress sites sending fewer than 10,000 emails per month, SMTP2GO ($10/month or free up to 1,000/month) or Brevo (free up to 300/day) are more economical starting points with documented limits. Elastic Email becomes competitive at higher volumes: $29/month for 100,000 emails undercuts most competitors at that tier.
SMTP settings
| Setting | Value |
|---|---|
| Host | smtp.elasticemail.com |
| Port | 2525 (recommended), 587, or 465 |
| Encryption | TLS required |
| Authentication | SMTP credentials (API key as password) |
| Username | Account email address |
| Password | SMTP API key (generated in Settings > Manage API Keys) |
Elastic Email uses the account email as the SMTP username and a dedicated API key (not the account password) for authentication. Generate the SMTP credential in the dashboard under Settings > Manage API Keys, selecting the SMTP type.
Pricing
Elastic Email splits its products into Email Marketing and Email API. For WordPress transactional email, the Email API pricing applies:
Email API (transactional/SMTP relay)
| Plan | Base price | Volume included | Key additions |
|---|---|---|---|
| Starter | $19/mo | 50,000 emails | SMTP relay, API, email designer, tracking, suppressions |
| Pro | $49/mo | 50,000 emails | Webhooks, inbound routing, sub-accounts, custom rDNS |
Volume tiers scale up:
| Volume | Starter | Pro |
|---|---|---|
| 50,000 | $19 | $49 |
| 100,000 | $29 | $59 |
| 150,000 | $59 | $99 |
| 250,000 | $99 | $159 |
| 500,000 | $169 | $199 |
| 1,000,000 | $269 | $349 |
Comparison at typical WordPress volumes (June 2026)
| Service | 10,000 emails/mo | 50,000 emails/mo | 100,000 emails/mo |
|---|---|---|---|
| Elastic Email (Starter) | $19 (50K included) | $19 | $29 |
| SMTP2GO | $10 | $25 | $75 |
| Brevo | $9 (Starter) | $39 (Business) | $69 (Business) |
| Postmark | $15 | $50 | $85 |
Elastic Email’s $19 entry covers 50,000 emails, making it expensive for low-volume sites (paying $19 to send 500 emails) but competitive above 30,000/month where the per-email cost falls below $0.001.
Add-ons
- Dedicated IP: $40-50/month depending on plan.
- Dedicated support: from $100/month.
- Email verification: included in all plans (batch cleaning).
WordPress integration
Elastic Email maintains an official WordPress plugin (
Elastic Email Sender, v1.2.22, last updated December 2025, tested up to WP 6.9.4, 10,000+ active installs). The plugin connects via HTTP API rather than SMTP, which avoids port-blocking issues on shared hosting.
For SMTP-based integration, any mailer plugin works:
| Plugin | Notes |
|---|---|
| WP Mail SMTP | Use “Other SMTP” with Elastic Email credentials |
| FluentSMTP | Has an Elastic Email integration (API-based) |
| Post SMTP | SMTP credentials or API |
DNS setup
Domain verification requires three DNS records:
- SPF: TXT record at
@containinginclude:_spf.elasticemail.com. - DKIM: TXT record at
api._domainkeywith the RSA public key provided in the dashboard. - Tracking CNAME (optional): CNAME
trackingpointing toapi.elasticemail.comfor branded click tracking links.
DMARC policy is recommended but not enforced by Elastic Email’s verification. Minimum recommended: v=DMARC1; p=none; rua=mailto:[email protected] at _dmarc.yourdomain.com.
Capabilities
| Feature | Starter | Pro |
|---|---|---|
| SMTP relay | Yes | Yes |
| HTTP API | Yes | Yes |
| Delivery tracking | Yes | Yes |
| Suppressions/bounces | Yes | Yes |
| Email verification | Yes | Yes |
| Template engine | Yes | Yes |
| Webhooks | No | Yes |
| Inbound routing | No | Yes |
| Sub-accounts | No | Yes |
| Custom rDNS | No | Yes |
| Dedicated IP | Add-on ($40/mo) | Add-on ($50/mo) |
The Starter plan lacks webhooks, which means WordPress cannot receive real-time bounce/delivery notifications without polling the API. For most WordPress sites this is acceptable (delivery data is visible in the Elastic Email dashboard), but sites that need automated bounce handling in WordPress should choose the Pro plan or a service that includes webhooks at the base tier (Postmark, Mailgun).
Limitations
- Free Pilot plan has undisclosed limits: the Pilot plan includes SMTP relay and Email API access, but Elastic Email does not publish the monthly sending cap. That makes it hard to know whether a WordPress site will outgrow Pilot before the next billing cycle. SMTP2GO’s 1,000/month and Brevo’s 300/day are stated in writing.
- Webhooks gated to Pro: real-time delivery notifications cost $49/month minimum. SMTP2GO and Postmark include them on lower tiers.
- Shared IP by default: deliverability depends on the shared pool reputation unless paying $40-50/month for a dedicated IP.
- Support tiers: standard support is included; dedicated support is a $100/month add-on.
Verdict
Elastic Email is best positioned for WordPress sites sending 50,000+ transactional emails per month that want both marketing and transactional capability on one platform. At that volume, $19/month for 50K emails is competitive pricing. Below 10,000 emails/month, the $19 minimum is overpriced relative to SMTP2GO ($10 for 10K) or Brevo’s free tier.
The strength is price-at-volume and the single-platform value of combining marketing campaigns with transactional relay. The weakness for WordPress specifically: webhooks require the Pro tier, the official plugin is API-only (not SMTP), and the free Pilot plan’s sending cap is undisclosed, so it works for kicking the tyres but not for sizing a real deployment. For a WordPress site that simply needs transactional email to work at low-to-medium volume, SMTP2GO is simpler. Elastic Email earns its spot when volume grows past 30,000 emails/month and the site also needs marketing email without adding a second platform.
For the broader setup that places Elastic Email inside the WordPress email stack, see the WordPress email setup guide.