Personal information we collect
When you visit the site
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, country, time zone, and other data which is not personally-identifying.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Embedded content from other websites
Articles on this site may include embedded content (e.g. YouTube videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if you visited the other website.
When you make a purchase
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, including credit card numbers and/or banking details you provide, email address, and phone number. We refer to this information as “Order Information.”
When you leave a comment
When you leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection, at our discretion using the Akismet service.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. After approval of your comment, your profile picture is visible to the public in the context of your comment.
How we use your personal information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
We share your Personal Information with third parties who help us process your Personal Information, as described above.
Third parties and sub-processors
We use third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run the Services. This is the list of all sub-processors who handle personal data for our Services:
- Digital Ocean – Cloud service provider
- Linode – Cloud service provider
- Vultr – Cloud service provider
- Google Analytics – Site visitor analytics. You can also opt-out of Google Analytics here.
- Gravatar – User avatar lookup & display
- Akismet – Spam detection
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by:
- Facebook – https://www.facebook.com/settings/?tab=ads
- Google – https://www.google.com/settings/ads/anonymous
- Twitter – https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Browser “Do not track” setting
Please note that we do not alter the Site’s data collection and use practices if we detect a “Do Not Track” signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, and when you use our Services, we will retain data for our records as detailed below.
No personally-identifying data is retained.
Billing data, such as invoices, receipts, payment records, etc. are stored indefinitely. Such data may include personally-identifiable information such as the contact person’s name and their email address, and business address at the time of issuing the invoice.
Comment data is retained indefinitely for purposes of spam detection and learning.
Who we are and how to contact us
The site is owned and operated by Boki.ai Ltd, a limited company registered in England with registration number 12109195.
Please contact us by completing the form on our Contact page.